Starting a business and entering the marketing world, takes a lot of initiative, courage and definitely lots of luck. Your unique selling proposition is your catchy concept, which will help sell your product or service.

The best way to start out is to try to work out your concept by building a strong bridge between your product/service and your target audience. Who is your product intended for? Take into account the age group, whether intended for professionals or starters, and other such factors. If you want to market a book you wrote on how to successfully lose extra pounds in 6 weeks, your target audience is likely to be mainly female between the ages 30 and 55. Think accordingly, and come up with a selling proposition that will “entrap” the client to buy your book.

In order to aid your process of finding your unique selling proposition, here are four steps you should consider:

1. Enter competition bravely. Compare your company’s profile to other that are alike, or sell similar products. Be true to yourself; know your strong points but also your weak ones. It is never too late to make some changes (changing your packaging presentation into a much nicer one, perhaps considering a Bespoke Packaging service or switching to a more secure payment system, which is widely trusted, and so on).
2. Know your audience. If you truly want that product to sell, you must know many things about the potential buyers. Who would buy your product? And why? Is your product/service presentation strong enough to convince them?
3. Trust your product/service. If you are not 100% convinced that your product is reliable, then do not expect that a unique selling proposition in the form “You get rid of your extra pounds in six weeks” for OTC natural supplements for example, will last too long. After a few hundred people will buy the product, and convince themselves of the exact opposite, your business is over.
4. When it comes to e-marketing, keep it short and to the point. The best unique selling propositions work like subliminal messages that enter your subconscious. A few words that are very easy to remember, with a special ringing, and which if you only catch a glimpse of or hear them once, they stay with you for a long time.