Someone once said: “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does”. Before people start ignoring you altogether, you need to get your basics right. Marketing and selling are altogether two different aspects of any kind of business. Selling is as impersonal as it gets and is a redundant concept in today’s competitive world. Marketing, on the other hand, includes selling, advertising and Read the rest of this entry »

Advertising in multiple media formats is extremely costly especially for those small business entrepreneurs who are just starting and do not have vast resources to allocate for this purpose. Since they are new, they do not have an idea what advertising approaches and vehicles will really be a sure hit or success.

Furthermore, developing a successful advertising campaign is really difficult no matter how much fund you have or how big is your company. There will always be new products Read the rest of this entry »